QR codes (Quick Response codes) are two-dimensional codes with larger storage capacities compared to the usual barcodes. Visually, this code will have black square dots forming a square pattern on a background of white. Originally QR codes were used by an automotive industry in Japan; however, their versatility for storing almost any type of data have made them universally applicable in any industry or business for a variety of purposes.
Almost any type of smartphone will be able to scan a QR code and reveal what is inside. Generating these codes is also quite easy, and there are many websites where you can generate these codes free. These codes are quite new, but they have become quite popular and many businesses use them as effective marketing tools.
Whenever people come across a code, they are quite intrigued and are at once interested in knowing the contents hidden in the code. Secondly, it provides a seemingly intimate form of communication, as only a person having a smartphone can read the code. This makes the message seem important and exclusive, which prompts people to scan QR codes.
When people encounter ads, they usually ignore them, and at the most, people usually glance at the photos and hardly notice the text. However, with QR codes, people will be intrigued to read what the code contains and what message it unravels. Here people are in fact making an effort to read your advertisement or marketing message.
QR codes can appear virtually anywhere, ranging from actual prints on billboards and flyers, to being hosted on websites, or even shown on TV ads. Since they have a higher storage capacity, you can pack quite a bit of information, including contact info, product details, coupons, special offers, website links, and social media ids. QR codes are excellent tools for advertising or marketing campaigns, and can be placed in any kind of visual media. QR codes are here to stay, and even though their novelty might wear out after some time, their effectiveness in delivering content will never diminish, as people will be always intrigued to know what a code contains.
Almost any type of smartphone will be able to scan a QR code and reveal what is inside. Generating these codes is also quite easy, and there are many websites where you can generate these codes free. These codes are quite new, but they have become quite popular and many businesses use them as effective marketing tools.
Whenever people come across a code, they are quite intrigued and are at once interested in knowing the contents hidden in the code. Secondly, it provides a seemingly intimate form of communication, as only a person having a smartphone can read the code. This makes the message seem important and exclusive, which prompts people to scan QR codes.
When people encounter ads, they usually ignore them, and at the most, people usually glance at the photos and hardly notice the text. However, with QR codes, people will be intrigued to read what the code contains and what message it unravels. Here people are in fact making an effort to read your advertisement or marketing message.
QR codes can appear virtually anywhere, ranging from actual prints on billboards and flyers, to being hosted on websites, or even shown on TV ads. Since they have a higher storage capacity, you can pack quite a bit of information, including contact info, product details, coupons, special offers, website links, and social media ids. QR codes are excellent tools for advertising or marketing campaigns, and can be placed in any kind of visual media. QR codes are here to stay, and even though their novelty might wear out after some time, their effectiveness in delivering content will never diminish, as people will be always intrigued to know what a code contains.
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