Thursday, October 4, 2012

How to Get Free QR Codes

QR codes are those little black squares full of more squares which North Americans have started to see more of lately in all kinds of media. They are printed on vacation brochures. You will find them on posters. Cash registers carry them, magazines, and more. Even educational institutions and city councils provide QR codes for students, parents, and citizens where they can learn more about what is going on at college or around town.

The great thing about a QR code (quick response code) is that it condenses extra information into a little symbol. This means that, instead of being hit with lots of information all at once, a consumer's curiosity is peaked by just the most tantalizing tidbits. With his or her interest raised, the company can then satisfy that person's curiosity with more thorough information provided, thanks to the QR code. You might think that something so complicated and handy would be expensive to make, but it is not.

In fact, making free codes is easy. You can make free QR codes just by going to the right websites. Here, the software lets you type in whatever information you wish to 'qurify' (the term for condensing details into the QR code). This could be a website, some words, or images. There might be the dates and times of a show and the cost of tickets. Instead of cluttering a poster with lots of writing, an advertising company can focus on the main points and bright visual stimuli to get viewers' attention.
Later, with the code 'dequrified,' consumers browse further details at a convenient time. They did not have to write anything on their hands. Anyone with a mobile phone and an app for reading these codes can make use of these symbols.

If you are promoting a not-for-profit organization and plan to host an event, this is a good way to get attention. You spend no money increasing your accessibility. Meanwhile, with so many people carrying mobile devices, the chances of more individuals exploring your simple advertising poster and checking out the QR code expand your audience and fundraising potential.

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